Today’s blogpost proposes a decalogue that helps make the sale of shares more efficiently. The sale is becoming a more complex because the customer is more professional, better informed, and is less accessible and more skeptical and thorough. In addition, the market is characterized by constant innovation, shorter life cycles of products, lower margins and the aggressiveness of competition. Under these circumstances, professionalism and good work of the sellers are essential tools in the income of businesses, while its work is increasingly demanding. Therefore, it should be prepared adequately and to define guidelines for action. When serving a customer, the seller does not have much time to develop their tactics.
Therefore, here are the 10 tips i proposed that can help make the actions of selling more effectively:
1. Be accessible: Not only when the seller is interested in contacting the customer, but when the client wants to contact him. We must ensure that our customers have a rapid and direct access to talk to us.
2. Do not waste time on the client: Time is a scarce and highly appreciated by all. Unnecessary calls, visits and the “paperwork” excessive must be quickly removed.
3. Demonstrate safety: During the act of sale, the customer expects to deal with a secure and trusted seller, who believes blindly in what he is saying and to demonstrate commitment to their words, especially at the time of closing the sale.
4. Focusing on the benefits of the product: Since the beginning of the conversation, good seller must focus on the main qualities of the product or service in question, asking the client what are the benefits and advantages relevant to him. They are those who will ultimately decide the potential buyer, therefore, the success lies in stress from what the client tells us, our strengths, the added value and competitive advantages over other products.
5. All customers are important: It is a mistake to think that only large accounts deserve our full attention and effort until the client plays a smaller role for the company, regardless of what a customer we can bring economic minds, their dissatisfaction can cause problems that most concern mere figure of loss of its billing.
6. Dar’s face before the problems: Provide assurance to customers, be present when difficulties arise, ensuring that the customer perceives that we listen and do everything possible to resolve them, it reaffirms the safety of passengers in the vendor and creates a relationship stronger and more durable.
7. Foster loyalty: According to studies, a drop of 5 per 100 in the flight of customers could mean an increase in profits of up to 85 per 100, depending on the activity of the company. That is, it is more profitable for companies to know to keep their current customers to look for new ones. In addition, customers loyal to a brand are less sensitive to price, consume more product and can attract new customers for free.
8. Give me something else: Offering more than competitors is something that customers always appreciate, but if it is also new, different and relevant to the customer, rather than better. The creativity in this respect is important. Periodically offer something new to clients to help keep alive the illusion and the power relationship.
9. Caring for the network: The friends, colleagues, customers, suppliers, colleagues and so on can be an important source of business. Creating a good relationship with them, listen, try to help them and earn their trust and professional staff, it is imperative both at work on the staff.
10. Be honest: Honesty and ethics should be present in all our actions. This is the only way to build trust and be a good professional. It is a way to show the customer that we want a lasting relationship with him. It is better to lose a customer who threatens our credibility.
Let me know your thoughts and comments on it.
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