If you are planning to sell your blog sometime soon, you should be prepared. This means that you need to analyze several different parameters and find out its true value. You should know how much you can expect from selling it, or how much you can negotiate and what your limits are.
When trying to estimate the value of your blog, you will figure out that there is not a typical or standard gauge, but there are some tips and hints that you can consider. Some of them are:
1. Some people tend to evaluate the domain name; however this is too vague, because the value of the domain names is strictly associated to its overall use and functions. There is a small number of domain names which can generate traffic easily, when people simply type the name in the URL bar. If your blog’s name is not a big brand name you probably cannot afford being that speculative.
2. What you should consider seriously is an array of objective metrics: The number of page views, the number of unique visitors, the ad revenue (if you use AdSense you should also estimate the AdSense revenues), the search engine rankings, the page Rank in Google, the comments left by visitors, the pages that are indexed in the various search engines, the feed-burner circulation.
3. If you have been promoting your blog you need to consider several additional metrics, such as the Technorati Links, the number of Diggs in Digg.com, the number of friends in social networks such as Facebook or MySpace and Twitter.
4. Google’s PageRank is a very valuable tool for all websites and blogs. The higher your page rank is, the higher it appears in search engines, thus, you need to use the Google tools so as to check how your page rank for the different keywords you are using.
5. Traffic level is a crucial denominator in estimating your blog’s value. If your blog is heavily trafficked, then you obviously have better potentials when selling it.
6. Direct links, back links and the number of subscribers can also give you an idea of your blog’s readability and popularity.
7. Some people tend to estimate that each subscriber costs 10$. This is an average price which is quite commonly used in valuations, however it is still quite vague and you cannot really count on that, unless you want to go with the flow. In any case, try to count in all parameters and metrics.
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{ 13 comments… read them below or add one }
Within the past week I saw 5 blogs for sale. I was a bit surprised at this but even more so at the low price.
The Blogger Source: where do you normally check out for sales of blog? Many people nowadays just create blog solely for flipping instead of providing quality content, that might result in the low price.
Yes, it is right that before selling any blog we have to analyze everthing and take out the estimate value of blog.Anyway thanks for teh wonderful tips!
Hey there! Your post really helped me in my internet marketing knowledge. My girlfriend and I started doing a little internet marketing for a boutique’s site.
I think it’s the best to just let the market evaluate the value. Put it on sale and let people bid on it. At least then you’ll know the real value.
@Miami web design – the problem with this is that unless you make it clear you have a reserve price, you could end up selling for a lot less than you wanted to.
@Hair Restoration, i think you are right if we can’t clear the reserve price then we could end up selling for a lot less than we have expected!
@wii controller @Hair restoration : I agree that you should set a reserve price. Normally, if you do not set it, you will get spamming , useless cheap bids in auction. Like someone offer $100 for a site that generates $200. It’s completely a waste of time.
It would be nice if there was a one size fits all generic formula to guess what a site is worth. I have too many sites right now for me to even keep up with regularly and while some do well on auto pilot, others would be much more profitable for someone who can consistently post and do marketing. So eventually I’ll have to figure out what to sell them for – I’m not afraid of asking too much (since you can always lower the price) – but would be afraid of selling them for too little.
Usualy I just let people bid over my blogs. If the price satisfies me I sell it if not I back out of the deal. This way I get real value of my blog, not just an estimate.
I really liked your post. Thanks a lot. I agree to all your points. The number of unique visitors, google page rank, traffic are very important points to be considered when trying to estimate the value of a blog.
This is a very good post. I came to know about various parameters of a good blocg and the evaluation process of a blog.
Hi,
Your post is very helpful, now I know how to evaluate a blog.
Thanks a lot.
Dianne