From the category archives:

General Business

Why i want to be self employed?

by Derek March 20, 2009

Being the boss of yourself is a dream for numerous people; it is though a big step, especially if you are used to work under someone else. However daunting it may sound, being self employed has many advantages. Needless to say, you have more freedom and flexibility. You will not be working under the strict [...]

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How to research and evaluate your competition?

by Derek February 7, 2009

A great step to consider when creating your advertising strategy and planning the extent of your advertising budget, is to learn what your competitors are doing. Here are a few guidelines: Do you see ads of your competitors in the local newspaper regularly? If so, call the newspaper and ask for the retail display-ad rate [...]

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How to know your product’s appeal?

by Derek February 4, 2009

What you are currently selling helps you decide what media ads you should be getting. Are you selling car tires? Then make printed ads your primary media, since you have to list all those different prices, sizes, and brands, in those tall columns. You can also call public attention to your printed ads with good [...]

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How Much You Can Afford to Spend in Advertising?

by Derek February 2, 2009

This question is always a very tough one. A great place to start when you are setting a marketing budget is in examining your business goals. If you seek to become the Big Dog Company – that is, if your driving aspiration is to elevate your business establishment into an industry-leadership spot and blow your [...]