by Ali Hussain
February 7, 2009
A great step to consider when creating your advertising strategy and planning the extent of your advertising budget, is to learn what your competitors are doing. Here are a few guidelines: Do you see ads of your competitors in the local newspaper regularly? If so, call the newspaper and ask for the retail display-ad rate [...]
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by Ali Hussain
February 4, 2009
What you are currently selling helps you decide what media ads you should be getting. Are you selling car tires? Then make printed ads your primary media, since you have to list all those different prices, sizes, and brands, in those tall columns. You can also call public attention to your printed ads with good [...]
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